THE DESIGN BLOG

Content for Small Businesses and Designers

Blog Articles

Check out the following articles and offerings to help you formalize a design strategy for your business. Prime Encode also invites and encourages guest writers to offer articles for this blog so we can offer you high-quality community-based content. If you are interested in writing a guest article on this blog please submit your request and ideas to this email address.

We have been generating a good amount of content for this design and small business blog to help local businesses in the WNY region including Lockport, Olcott, and Buffalo, NY to gain an understanding of how graphic and web design, marketing, and social media all work in regards to their unique business. Use the following search form to look for information from our blog articles below.

A photo of a designer's computer backlit with a magenta light featuring photographs on an iMac.

How to Create a Secure Website

By Gloria Martinez | Jun 19, 2023

How to Create a Secure Website Whether you’re still in the development process or you already have a finished website, you should be thinking about website security long before a…

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As The Pandemic Lingers On, We Must Support Small Businesses

By Naomi Johnson | Feb 15, 2023

As The Pandemic Lingers On, We Must Support Small Businesses If 47.5% of your friends and family members suddenly lost their jobs, what would that do to the economy? It…

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African American woman sitting in the center of a pile of shipping boxes

Tips and Resources for Making the Smart Move

By Naomi Johnson | Oct 20, 2022

Tips and Resources for Making the Smart Move Congratulations! You’re about to embark on a new chapter in your life, a new home, a new city, or maybe even a…

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How to Grow Your Business While Keeping Recurring Costs in Check

By Lauren McGee | Aug 6, 2022

How to Grow Your Business While Keeping Recurring Costs in Check Recurring expenses are costs from various activities which a business needs to bear at regular intervals. While these costs…

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5 Effective Ways to Streamline and Grow Your Small Business

By Mark Harris | Jun 25, 2022

5 Effective Ways to Streamline and Grow Your Small Business If you feel like your business growth has stagnated, it’s time to take a look at your existing practices and…

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Small Business Has a Big Impact

By Gloria Martinez | May 6, 2022

Small Business Has a Big Impact An astounding majority of businesses in the US are small businesses. Small business owners outnumber CEOs by approximately 150 to 1 – there are…

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The Steps to Building a Functional Website for Your Business

By Mark Harris | May 3, 2022

The Steps to Building a Functional Website for Your Business To manage a business successfully, you need to plan your digital strategy, including launching a website. When designing a website,…

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Man working as a food vendor looking at his group of customers and you get the feeling he is overwhelmed. There is a sign that says "The Frenchie" above his head.

Overcoming the Fear of Starting a New Business

By Mark Harris | Apr 19, 2022

Overcoming the Fear of Starting a New Business Many people aspire to start their own business to pursue their passion as well as to achieve more financial and personal freedom,…

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Branding Best Practices for New Small Business Owners

By Mark Harris | Jan 8, 2022

Branding Best Practices for New Small Business Owners As a new small business owner, you have a daunting to-do list on your road to success. In the midst of building…

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A Man Sitting at a Wooden Desk Using a Laptop Beside a Woman with Blazer with a Christmas Tree.

Is Your Business Prepared for the Upcoming Holiday Season?

By David Dixon | Dec 9, 2021

Is Your Business Prepared for the Upcoming Holiday Season? With the holiday season quickly approaching, small business owners may feel stressed and anxious as they wonder whether they are fully…

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Why Niagara County is a Great Place to Start a Business

By David Dixon | Nov 22, 2021

Why Niagara County is a Great Place to Start a Business Are you thinking about moving to Burt, Newfane, or Olcott? Any of these Niagara County hamlets could be a…

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Serious concentrated woman in denim shirt standing at large format printer and choosing program while working in printing office

What Are the Advantages of Working with Local Printers and Sign Makers?

By Michael McAllister | Sep 22, 2021

What Are the Advantages of Working with Local Printers and Sign Makers? As a graphic designer who works with other businesses to get my client’s print and signage work done,…

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I Have a Website for My Small Business, Now What?

By Michael McAllister | Sep 7, 2021

I Have a Website for My Small Business, Now What? Did you just get your hands on a brand-new website for your business? How exciting is that? This is your…

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Craftsman working in his leather shop

Why Does My Small Business Need a Website?

By Ejaz Malik | Aug 13, 2021

Why Does My Small Business Need a Website? According to research, only 51% of small and individual businesses have websites even though 97% of consumers purchase online by searching for…

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2d Graphic showing sad people in front of bad website design icon with thumbs down and angry face emojis

Design Mistakes That Could Be Hurting Your Business Website

By Michael McAllister | Jul 1, 2021

Design Mistakes That Could Be Hurting Your Business Website For many businesses, your website is the face of your company. Whether you’re an online store or a local service provider,…

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4 Best Cybersecurity Practices for Your Remote Employees

By Katie Conroy | Jun 16, 2021

4 Best Cybersecurity Practices for Your Remote Employees Cybersecurity has changed quite a bit over the last decade, adapting to keep up with the wide array of threats from hackers…

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Table of contents graphic for the article: "Building a Design Strategy for Your Business 2021"

Building a Design Strategy for Your Business – THE ULTIMATE GUIDE

By Michael McAllister | Mar 11, 2021

Building a Design Strategy for Your Business – THE ULTIMATE GUIDE This article comes from our full guide that can be downloaded here. INTRODUCTION “Design is a fundamental sales tool…

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Techniques for Maintaining Business Health During COVID-19

By Katie Conroy | Apr 10, 2020

Techniques for Maintaining Business Health During COVID-19 Business owners everywhere have faced major challenges when it comes to keeping their companies going during the pandemic. This is especially true for…

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ARE YOU DONE WITH THE BS?

Even if you haven't had a bad experience before there are a lot of sharks out there and it's easy to take advantage of small business owners who may not have a lot of industry-specific knowledge about websites, technology, and design. I am here to show you that every small business is different and there isn’t one right answer to how you should put yourself out there. Here are a few reasons why you should trust us with providing our services for your business.

We are good listeners and truly care about your business

We don't "up-sell", we "right-sell"

We have over 15 years experience in this industry

We want to enable businesses like yours to grow in our community and enable you to work with other small businesses in the area that are a good fit. It all works better when you have the right contacts and the right people to work with. Lets get after it!

READY TO TAKE THAT FIRST STEP?

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